IS A SPECIALIST
ONLINE MARKETING COMPANY
As South Africa’s internet population expands many more consumers are price hunting using internet services like search engines, social media profiles, product images, video testimonials, map location services and mobile location technology to find what they require. Each of these online environments has an inherent “search function” that enables consumers to quickly locate information most relevant to them. Aligning your business to these search opportunities and on these platforms is key to attracting a natural visitor traffic flow from the web.
Effective search engine optimization (SEO) strengthens business profits by capturing a wider ever-growing web audience in South Africa. SEO is an effective tool for building and protecting the positive image of your company. Well-managed SEO functions grow the “net-worth” and value of any business. SEO eases, facilitates and amplifies the sales processes and ultimately cash flow.
Search Engine Optimization is a facet to the greater online marketing objective. Search Engine Optimisation requires a dedicated focus across a broad spectrum of search, social, image, video and location services. Both the client and the SEO company need to understand the specific business requirements, objectives and to openly set the expectations for the process to be a success.
Many search marketing companies provide only a fraction of the services required to move a clients websites into commercially viable search results. There is no one stop package that can be blanket fired at every business. Modern SEO functions require natural link attraction, strong social media, brand name protection, geo-targeted tactics, focused micro-strategies.
Successful SEO services are underpinned by strategise projects, setting measurable goals, meeting objectives and honestly reporting and seeking feedback.
Using a reputable SEO company ensures that your business website does not suffer the temporary or permanent pitfalls that inexperienced staff or SEO companies could potentially cause.
Companies seldom have time to run their day to day business as well as learn the intricacies of internet marketing. Hiring a dedicated and experienced online marketing expert in-house or a full scale online marketing team needs careful consideration and administration. Consultancy relationships can be easily severed than contractually obligated relationships. Outsourced online marketing companies have often developed skills and relationships that would otherwise be hard to source from scratch with an in-house online marketing team.