Creating the perfect ecosystem of visitor traffic to your website is key to growing successful search rankings in South Africa. The reality is that you need to spread your net a further and into the right places capture a viable return on your online marketing investments. The crucial search volumes of “ready to buy” customers each month is probably a lot lower than you might expect.

While PPC may often solve a short term online marketing requirement; Investment in “search engine optimisation” services should be become a primary component to a long-term marketing strategy for any company and not simply a short lived campaign.

Kadabra are experts in creating these long term online marketing assets for our clients and their websites. Where many SEO companies promote similar services Kadabra, we differ in that we have a the most effective deployment strategy for each and every process we employ.

Regardless of scale the basic principals of natural SEO and off-page link building remain the same. The initial 6 month run establishes the foothold and the remaining link building processes strategically reinforce that foothold based on previous learnings.

Each industry is different with different competitors and different challenges. Kadabra is used to operating in highly competitive local and international search results.

On-page optimization is the process of aligning your site’s content to what search engines would expect or perceive as “best practice” for webmasters to conform to. Kadabra makes sure that the key elements on from the webmaster guidelines and the SEO guidelines are adhered to.

• Search Engine Optimisation Basics
• Unique and Accurate Meta Titles
• Using the “description” Tags
• Optimise Navigation and Conversion Design
• Structure Friendly URLs
• Optimising Text Content for Relevant Keywords
• Creating Quality Content
• Optimising Images and Loadspeed
• Heading Tags
• robots.txt
• Mobile SEO
• Promotions and Analysis
• Webmaster Tools

SEO or Search Engine Optimization is the process by which a website rapidly improves its relevance in online searches using specific and unique targeted keywords. This improved relevance translates to an increase in traffic that is experienced by the website.

Advanced SEO is a very powerful marketing tool in this sense because it is cost-effective and garners results that are out of reach of the more expensive marketing strategies. Advanced SEO is basically the streamlining of this process. It is more technical in nature and aims to further benefit the client by targeting more specific markets through more progressive methods.

Advanced or Expert SEO requires more skill than basic SEO that so many companies provide. This process makes use of special tools, software, infrustucture and strategy which in turn requires a high level of expertise to implement. Whereas SEO is often described as a marketing tool, advanced SEO is referred to as a marketing strategy because it employs a multi-pronged approach to SEO. Advanced SEO is also much more technical to execute than basic SEO which in many cases simply requires a standard link building tasks within the guidlines of search engines.

Making the decision to incorporate Search Engine Optimization into the online marketing strategy of your business is one that will prove to be quite advantageous to its success. There are many benefits to using SEO as a marketing tool that will help make your business a worthy competitor in this age of information, where everything is globalized and geographical boundaries fade.

One of the biggest advantages to using SEO is that you will increase your brand awareness. Millions of searches are done on a daily basis and by improving the relevance of your business with the search engines used, brand visibility will lead to better awareness regarding your business.

SEO attracts a greater amount of traffic to your website and this in turn results in improved sales for your business. By placing your website in a higher rank of search results, the likelihood of increased traffic grows and the more people you have visiting your website, the greater your chances of making more sales.