Creating the right ecosystem of links pointing to your website is key to gaining SEO rankings in South Africa. The reality is that you need to spread your net a lot further to capture a viable return on investment in SEO as the crucial search volumes of “ready to buy” customers each month is probably a lot lower than you might expect.

While PPC may often solve a short term online marketing requirement; Investment in “search engine optimisation” services should be become a primary component to a long-term marketing strategy for any company and not simply a short lived campaign.

Kadabra are experts in creating these long term online marketing assets for our clients and their websites. Where many SEO companies promote similar services Kadabra, we differ in that we have a the most effective deployment strategy for each and every process we employ.

Regardless of scale the basic principals of natural SEO and off-page link building remain the same. The initial 6 month run establishes the foothold and the remaining link building processes strategically reinforce that foothold based on previous learnings.

Each industry is different with diffferent competitors and different challenges. Kadabra is used to operating in highly competitive local and international search results.

On-page optimization is the process of aligning your site’s content to what search engines would expect or perceive as “best practice” for webmasters to conform to. Kadabra makes sure that the key elements on from the webmaster guidelines and the SEO guidelines are adhered to.

• Search Engine Optimisation Basics
• Unique and Accurate Meta Titles
• Using the “description” Tags
• Optimise Navigation and Conversion Design
• Structure Friendly URLs
• Optimising Text Content for Relevant Keywords
• Creating Quality Content
• Optimising Images and Loadspeed
• Heading Tags
• robots.txt
• Mobile SEO
• Promotions and Analysis
• Webmaster Tools