Facebook was first invented for the exclusive use of Harvard students but later on become popular throughout universities in Canada and the United States. Very soon after the formal launching in 2004, large corporate companies started buying shares in Facebook due to its rapid growth and increasing popularity. One of the main goals of any social media marketing campaign is to get your brand noticed by your customers. In order to make these happen online businesses has to invest in their online presence through the use of numerous social media avenues.
Facebook is definitely one of the sites that will be able to help you to achieve this. In the simplest of terms Facebook will make use of their marketing as a tool to help you use their network of connected users. You can market your service, product or brand using Facebook.
However, it certainly does not stop here after you create a fan page and invite people to join. There are many benefits to your company to making use of Facebook marketing. Here are a few reasons why a business should invest in Facebook marketing:
- Free branding and advertising – With more than 600 million users around the world, Facebook has certainly grown to generate a lot of brand awareness. You receive ‘free advertising’ when someone ‘like’ your page and then recommend it to their friends.
- Interaction with your customers – You can use Facebook as a way for you to interact with your customers directly. This can be done by communicating various events, competitions, promotions and contests directly with your customers and you can ask for great ideas on how you can improve your services or products
- Networking – Facebook was actually intended to create a large network for the user. You can search through many companies, people and groups who use Facebook and in this way network with them and increase your brand awareness.
If you are looking for great brand awareness then all you need to do is to invest in Facebook marketing that will help you to increase your brand.