How do you keep up with your competitors in such a technically advanced market? Promoting your company no longer relies on just traditional forms of advertising, it encompasses so much more. One of the fastest growing trends is the internet. If you’re not using the web to further you company, you should be. But you can’t just use the web you have to work it to your advantage. Ever heard the saying ‘If it’s not on the first page it doesn’t exist?’ It’s true. Humans are lazy and want information at the click of a button. Search results have to provide instant gratification or users will look elsewhere. That’s where search engine optimisation or SEO comes in. Search
engines are tasked with providing relevant information to the user.
If you typed in ‘dog’ and the search engine gave back ‘brake fluid’ you would be pretty angry and Google would go out of business. That’s why it’s important to make use of web SEO services, so you can feature on the web and most importantly get more money.
Not using SEO is like advertising on dustbins or in dirty bathroom corners, you just don’t want to go there. Having a website is the first step. Getting people to find you is the second. Let’s be realistic, any web SEO service that can get you onto the first page of every search engine except for Google is not doing their job. Google is the most important one. Nobody says ‘let’s Bing it.’ That’s just one aspect of what web SEO does to get you noticed. You see, search engines need to know that when you say you’re about dogs, you’re not actually about brake fluid. So the easiest way for it to find out is for you to tell it. The word ‘dog’ needs to appear a few times in your copy for it to look legitimate. Secondly, you can look legitimate and you can put dog a hundred times on your website but if the viewer clicks away in two seconds you failed.
Search engines also look at how long people stay on your site and whether they link back to it. If nobody links to you, to the internet you are not worthy of featuring on the first page, or even at all. Not being internet smart has led to the demise of many companies. Don’t let it be you, get the help of web SEO services so you can get the attention you deserve.