ODEK | Call Centre, Back Office, Telephony, Genesys, Asterisk
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It is considered "best practice" for title tags to be over 20 characters and under 70 characters long (No magic SEO formula here; Search engines do not display more than 70 characters in their search result titles and then they start to chop off the end with.....).
Try use the most important keywords to describe the content of the page in your title tags. Ensure that each page's title tags are unique and that the titles are interesting enough to attract a click from a visitor in a search result.
It is important to spend time crafting unique meta titles to gain organic traffic. Do not just allow your website CMS to automatically generate titles as they are effectively "free adverts" for your website. Meta titles are not visible on your website but they are visible to people on search engines and this is why they are important to optimise to attract traffic from search engines.