Anchor text can most easily be described as the visible and clickable text of a hyperlink. Most browsers display these hyperlinks as blue text that is underlined. Anchor text can play a big role is Search Engine Optimization (SEO). This is because anchor text linking back to a website is one of the factors that search engines take into consideration when ranking the website within search results.

Link relevancy is one of the key factors that get taken into consideration when search engines filter results. Two factors that greatly impact this link relevancy would be the content of the anchor text and the content of the source page. Search engines will use this information to figure out what the target page is about and which queries the target page would then be a relevant result for.