Usability or “UX” is the process of evaluating and simplifying web design donw to only what users need to see in order to convey the message or insight a next step action.

Simple, functional and powerful interfaces are key to serving the diverse audiences on your website.  Many “designs” implemented in South Africa are completely impractical to the end user of the site (even tho they might look fantastic)

Steve Krugs‘s web usability concept of “dont make me think” was a next step approach to simpliflying web design by creating logical “pathways” or “journeys” wihin the website to quickly guide users to their desired destinations without placing unnecessary obsticals in their path.

By making websites more usable to novices and more functional to power users is key to serving and understanding the more diverse needs of your customers. Where Social Media, PPC and SEO form the function of getting traffic to your website. Design, CRO and UX hold hands to make sure the can easily see and “buy” the product / service / download / etc.