Most South African business owners are still quite sceptical when it comes to using SEO & Social Media in their business. These social marketing channels have the perceived ability to undermine the “control” that traditional marketing holds. In some cases Social Media marketing is even misconstrued as being threatening to a traditional marketing mindset who focuses attention on “the usual channels”.
The reality is that your customers are changing the way they view your products and services. Your customers are looking to the web and communities of people on the web for recommendations or first hand feedback. Force feed marketing is rapidly losing it’s edge to these new consumers become more informed.
Kadabra has expertly marketed into social channels time and time again with ongoing and proven results (So if you need experts, we got some). Marketing with Social Media is not simply about having a Facebook page and a Twitter feed. Of course one needs to know the potential breakpoints for brands and how to protect them, but having a Social Media strategy is crucial to the success of any ongoing marketing campaign.
At Kadabra we have always sought social media marketing channels that pose the least amount of risk to brands whilst maximize and leverage both the SEO and traditional marketing impact of our clients products and services.