Kadabra recommends that one hour of PPC Campaign maintenance gets is performed for every R5000 you intend spend on your Google Adwords campaign. Campaigns require more tactical refinement to conversions as the spend increases with the objective of maximising conversions. Protecting your spend is a vital component to operating commercially viable PPC campaigns. If you are not familiar with PPC campaign operations / optimisations.

The concept of pay per lead has been around since the beginnings of commercial trade. Many companies simply don’t have time to get involved with strategies behind pay per click, SEO & social media. These companies simply require an alternative or additional supply of leads to keep business afloat.

1

Decide how much you are willing to pay for a new business lead?

2

Kadabra will prepare an online campaign for your organisation based on the price range.

3

Kadabra will initiate / run your campaign on our partner networks.

4

Your clients will fill out a “contact us forms” and send their “new lead” details directly to you

5

You pay Kadabra based on the agreed cost per new lead.

Landing Page Optimisation is the process of making sure that the page content correlates with Google Adwords page quality score algorithms further reducing the effective cost per click. This is not to be confused with conversion rate optimisation (CRO).