Pay Per Click Campaign Management

PPC campaign maintenance is the task of continually keeping an informed eye on an in-operation campaign activity.

The pay per click maintenance function assumes that the core keyword research has already been performed, the campaign creative and keyword buckets and niches have all already been identified and that the campaign is in an operable commercial state only requiring click fraud identification, opportunity and budget management.

There is a set-fees for managing the campaign based complexity of the campaign; not on % of client spend. In other words a simple 1000 keyword campaign burning R100 000.00 per month would be managed at the same management cost as a 5 word campaign burning R5000.00 per month.

So what does PPC Management Entail?

• Automated click fraud monitoring and perpetrator backtracking.
• Daily running campaign checks.
• Alerts to abnormalities.
• New keywords opportunities
• Spend management