Online Marketing in South Africa
A successful online marketing strategy like any other marketing strategy one makes use of a host of web traffic sources to repeatedly reach a relevant audiences with a particular product or service. In the past web marketing has focused on placement of banners on already popular websites or affiliated websites. More recently brands and other online marketers have learned the merits of traffic ownership and have begun investing in channels search engine marketing and social media marketing initatives.
Kadabra Online Marketing Company has had key experience accross a number of internet marketing disciplines. From rich media banner marketing to email marketing to highly technical search engine and social media marketing we have developed strategic and effective online marketing products.
Each of Kadabra’s online strategies is based purely from tested web marketing successes.
Online Marketing in South Africa
Unlike traditional marketing channels; internet marketign is typically easier to track and attribute than broadcast marketing like TV, radio and print.
As internet communities expand and evolve into more active online customers; so do more day to day companies need to adapt their marketing focus to include more elements of online.
Marketing Into Online Niches
In some cases the online marketing strategy focuses into what we call “hyper niches” or “super niches”. These niches are highly specific and usually return the investment in the shortest time period. Many niches are established simply due to their geo-location i.e. plumbers in Johannesburg do not necessarily compete with similar plumbing services in Cape Town, Durban or Bloemfontein.
The online marketing companies often deploy a number of key tactics to enhance customer conversion cycle. Primarily this is done by focusing on two key areas masst traffic or smaller volumes of highly focused micro-niche traffic.
Popular web site advertising methods nowadays include pay per click advertising, SEO and link advertising, article advertising, directory advertising, banner network advertising, email list advertising, site network advertising, social media advertising, search engine optimisation, usability or UX, analytics and conversion rate optimisation.
As web marketing has evolved over the past 10 years or so marketeers have obtained access to highly granular details of consumer behaviours and are able to see at multiple stages where consumers “drop off” and make adjustments to their campaigns and creative accordingly.
