Multivariate testing is a fancy phrase used by nerds to describe a relatively simple process of introducing different design elements to different users, in order to gauge which design / offer / elements work best.

Based on statistical analysis we are able to select a “winner” and gain key insights into what actually makes customers on your site more likely to buy/engage with your offering.

In Kadabra we understand the merit in testing landing pages and conversion processes, especially when managing high volume paid marketing campaigns. We also understand that some multivariate testign is a complete waste of time.