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Multivariate testing is a fancy phrase used by nerds to describe a relatively simple process of introducing different design elements to different users, in order to gauge which design / offer / elements work best.

Based on statistical analysis we are able to select a “winner” and gain key insights into what actually makes customers on …

“Web logs” or “blogs” are simple to use websites that enable almost anyone to have a voice on the Internet. The concept of commercial blogging has become so mainstream that we see incredibly intracate and complex websites running off common and freely available blog software.

For R500.00 Kadabra will setup and …

Here’s a quick fact: Keywords affect your bottom line. Don’t believe us? Then keep reading…

The importance of keyword research cannot be overstated as it is the first building block in any SEO strategy. If you think about it, it makes sense; you need to know …