SEO or Search Engine Optimization is the process by which a website improves its relevance in online searches using specific and unique keywords. This improved relevance translates to an increase in traffic that is experienced by the website.

SEO is a very powerful marketing tool in this sense because it is cost-effective and garners results that are out of reach of the more expensive marketing strategies. Advanced SEO is basically the streamlining of this process. It is more technical in nature and aims to further benefit the client by targeting more specific markets through more progressive methods.

Advanced SEO requires more skill than basic SEO because it makes use of special tools and software which in turn requires a certain level of expertise to implement. Whereas SEO is often described as a marketing tool, advanced SEO is referred to as a marketing strategy because it employs a multi-pronged approach to SEO. It is also much more technical to execute than basic SEO.